Currently open to work. Prioritizing remote opportunities.

April Mazzola

Contact Me

Web & Digital Strategy Leader

Driving Scalable, Accessible, and Human-Centered Experiences

― My background

I’m a web and digital strategy leader with experience guiding complex platforms and teams through growth, constraint, and transition. My work has spanned regulated and highly technical environments, where success depends less on speed and more on judgment, alignment, and trust.

Across my career, I’ve focused on building digital ecosystems that are scalable, accessible, and grounded in real user behavior. I’m particularly strong at identifying where strategy, product decisions, and execution diverge—and bringing them back into coherence through thoughtful leadership and practical delivery.

I do my best work in organizations that value internal ownership, clear thinking, and long-term stewardship over short-term optics. That perspective shapes how I lead, how I evaluate challenges, and how I choose what to build next.

― Skills

Digital & Product Strategy
Platform & Web Architecture
Enterprise CMS & Content Operations
SEO & Organic Growth Strategy
Accessibility & Regulatory Compliance
Cross-Functional Delivery Leadership

April Mazzola and her family in front of Cinderella's Castle at Disney World

― Beyond Work

Beyond my professional work, my life is centered on my family, creativity, and a shared love of making things that last.

My husband and I were major contributors to the early development of the National Videogame Museum, restoring machines for their collection—he focused on woodworking and cabinet restoration, and I worked on board repair and wiring. Our work and our photo remains on display there today.

That same spirit continues at home, where we maintain our own home arcade and enjoy hands-on projects. My creative interests also include gaming, 3D printing functional and experimental designs, and fiber arts such as knitting and crochet.

Most of all, I value time with my family—my husband, our daughter, our son, and his spouse. We spend as much time as we can at Disney World, drawn to places that blend storytelling, engineering, and immersive design. Whether building, restoring, or simply exploring together, curiosity and shared experience are at the center of our life outside of work.

― Work experience

Simpler Trading - Remote

Analytics Lead
Jul 2021 – May 2022

Directed digital analytics tracking for a high-volume day trading education platform.
Led migration from GA3 to GA4 and implemented server-side tagging for data precision.
Identified and removed over 20 fraudulent clone sites, boosting data integrity and security.
Standardized UTM taxonomy across 10,000+ pages, reducing content duplication by 70%.
Collaborated with marketing and engineering to streamline data flow and optimize ad spend.

― Education

― Awards

Jenius Bank (SMBC) - Remote

VP, Storefront Experience Owner
May 2022 – Mar 2026

Spearheaded the launch of the Jenius Bank public-facing website nearly a year ahead of product rollout, establishing a strong brand and digital presence.
Drove organic growth with a 148% MoM increase in Google impressions during the first six months; scaled site traffic from 1,700 to 13,000+ monthly users.
Owned full product roadmap and backlog for the public site, balancing compliance, marketing, UX, and legal priorities.
Led an agile team of developers, QA, and design; managed SEO/content staff; reported to Head of Product Marketing.
Managed web stack including Contentful, Google Analytics, Medallia DXA, Conductor, SearchStax, SauceLabs, and Splunk.
Ensured WCAG-compliant user experiences through alignment with privacy, legal, and accessibility teams.
Defined scalable change management workflows in a highly regulated, risk-averse environment.
Enhanced company culture via Remote Life Committee and by founding Geeky Gab, a sci-fi and STEM social group.
Role concluded following a company-wide wind-down.

TIGI (Unilever) - Remote / Lewisville, TX

Project Manager → Web Manager
Jul 2018 – August 2021

Project Manager (Jul 2018 – Sep 2019)

Oversaw digital and creative initiatives across the U.S., Canada, and Latin America for professional and retail channels.
Managed timelines and deliverables using Asana and Jira; coordinated vendor and design team efforts.
Mentored contractors and advised senior leadership on digital strategy and infrastructure.
Ensured on-time, on-budget delivery while aligning IT, Creative, and Digital Operations.

Web Manager (Sep 2019 – 2021)

Managed two global websites in seven languages and five markets; integrated B2B, D2C, and informational content.
Implemented PriceSpider integration and managed cross-regional vendor collaboration.
Delivered a 30% increase in sales through B2B site overhaul, earning a Markie Award for Best Remodeled Site.
Led Bed Head rebranding across all digital assets and marketing touchpoints.
Modernized analytics by deploying GA4 and increasing digital compliance to #1 in the Unilever ecosystem.

University of Texas at Dallas - Richardson, TX

Web Specialist
Jul 2017 – May 2018

Maintained and optimized content for the Jonsson School of Engineering & Computer Science website.
Improved QA compliance from 60% to 98% and ensured SEO and accessibility standards.
Won Gold Award (2018) for the redesign of the Jonsson School magazine site.

American Airlines - Fort Worth, TX

Associate Web Editor
Mar 2015 – Apr 2017

Produced compliant and engaging content across corporate digital platforms.
Ensured WCAG and ACAA accessibility standards.
Partnered with social, design, and engineering teams to deliver multimedia experiences.