April Mazzola


Senior Technical Product Lead & Certified Scrum Product Owner
Driving Scalable, Accessible, and Human-Centered Experiences


― My background
Senior Technical Product Lead & Product Owner thriving at the intersection of complex technology, user-centric strategy, and high-stakes regulatory requirements. Evolving from a full-stack developer to an executive platform leader, I bridge the gap between technical engineering, marketing vision, and legal compliance. I don’t just manage platforms; I understand the code and systems behind them—allowing me to architect high-velocity Product Operations that turn business needs into actionable, high-impact roadmaps.
The Regulated Challenge
While many find strict governance and enterprise constraints grueling, I treat these environments as a mental workout. I specialize in finding the "third path" during critical moments—whether it’s negotiating a 33% discount and expanded feature set with Contentful leadership to secure a high-stakes renewal, or executing direct-action strategies to decommission fraudulent clone sites at the registrar level to preserve brand integrity. I ensure that "regulated" never means "static."
An Advocate for Clarity & Process
My leadership philosophy is rooted in clarity over assumptions. I am a transparent advocate for the SDLC, balancing honest feedback with a commitment to protecting the development cycle. I take pride in ensuring engineering squads have the "clean air" to build excellence—often by building the custom triage and intake systems they need to succeed—while stakeholders have a data-backed line of sight to the "why" behind every epic and feature.
Accessibility as a Growth Driver
I challenge the notion that accessibility is an "edge case." Instead, I view WCAG compliance as a primary driver of SEO, a tool for universal readability, and a strategic business advantage. Inclusive design isn't just a requirement; it’s a gateway to an undertapped market and a core component of a healthy digital product.
Core Impact Areas
Strategic Orchestration: Specialized in "0 to 1" public platform builds (Jenius Bank) and global enterprise overhauls (Unilever).
Agile Architecture: Expert in defining the structural hierarchy of Epics, Stories, and Spikes, and optimizing Jira/Confluence ecosystems for maximum team velocity.
Performance & Data: Proven record of massive organic traffic growth through technical SEO and high-integrity GA4 analytics infrastructure.
Compliance & Risk: Expert in navigating WCAG, ACAA, and financial privacy mandates without sacrificing UX or delivery speed.
― Skills
Digital & Technical Product Strategy
Certified Scrum Product Owner (CSPO)
Enterprise Platform Architecture & Product Operations
Technical SEO, GA4 & Data Strategy
Accessibility (WCAG) & Regulatory Compliance
Cross-Functional Engineering Squad Leadership


― Beyond Work
Beyond my professional work, my life is centered on my family, creativity, and a shared love of making things that last.
My husband and I were major contributors to the early development of the National Videogame Museum, restoring machines for their collection—he focused on woodworking and cabinet restoration, and I worked on board repair and wiring. Our work and our photo remains on display there today.
That same spirit continues at home, where we maintain our own home arcade and enjoy hands-on projects. My creative interests also include gaming, 3D printing functional and experimental designs, and fiber arts such as knitting and crochet.
Most of all, I value time with my family—my husband, our daughter, our son, and his spouse. We spend as much time as we can at Disney World, drawn to places that blend storytelling, engineering, and immersive design. Whether building, restoring, or simply exploring together, curiosity and shared experience are at the center of our life outside of work.
― Work History
Simpler Trading - Remote
Analytics & Data Product Owner
Jul 2021 – May 2022
Served as the primary lead for the enterprise transition to GA4, managing the GTM tagging and data infrastructure, including server-side tagging, to provide the marketing team with high-integrity performance metrics.
Secured enterprise revenue streams by executing a direct-action digital brand protection strategy; leveraged registrar-level protocols to successfully decommission fraudulent clone sites and neutralize phishing threats without the latency of legal filings.
Partnered with leadership to translate complex funnel analytics into actionable product insights, optimizing the user journey for high-traffic subscription platforms.
― Education/ Certifications
Jenius Bank (SMBC) - Remote
VP, Head of Public Digital Platform & Experience
May 2022 – Mar 2026
Full-stack platform owner for the public website, engineering the 12-month technical roadmap in Miro to govern all feature development, back-end integrations, and UI/UX design workflows.
Managed and led cross-functional engineering squads and development teams, translating complex legal, security, and WCAG accessibility mandates into a high-priority technical backlog.
Pulled, owned, and audited all platform data metrics; utilized GA4 analytics and data infrastructure to drive technical optimization without compromising launch timelines.
Architected a rapid-scale technical SEO/AIO strategy—managing a direct report focused on content execution—to achieve a 148% month-over-month increase in Google impressions and scale organic traffic from 1,700 to 13,000+ monthly users.
Established the enterprise Jira workflow and structural hierarchy (Epics, Stories, Spikes) as the inaugural Product Owner to deploy live, deploying automated intake systems that reduced request-to-backlog cycle time by 40%.
Maintained 100% alignment with regulatory security standards and the Definition of Done by creating test scenarios and executing end-to-end User Acceptance Testing (UAT) within Xray.
TIGI (Unilever) - Remote / Lewisville, TX
B2B eCommerce Product Manager
Jul 2018 – July 2021
Project Manager (Jul 2018 – Sep 2019)
Web and digital consultant within the Digital Transformation team to rebuild and transform the TIGI B2B eCommerce platform utilizing Oracle Commerce Cloud/CX Cloud, translating business requirements into actionable features.
Secured the 2021 Markie Award for Most Improved Customer Experience by spearheading a comprehensive B2B site overhaul that delivered a 30% increase in sales.
Achieved #1 rank in digital compliance across the global Unilever ecosystem by auditing and remediating assets for WCAG accessibility and data privacy.
Managed global digital operations across 7 international markets, standardizing B2B and B2C delivery frameworks to ensure technical and brand consistency for a multi-million dollar global portfolio.
Integrated complex e-commerce solutions, including where to buy platform, PriceSpider, while managing cross-regional vendor collaborations for professional and retail channels.
Modernized analytics infrastructure by deploying GA4, improving data-driven strategy for senior leadership.
Principal Consultant / Independent Web Developer
2002 - 2015
Provided end-to-end web strategy, interactive design, and technical development for a diverse portfolio of boutique agencies, small businesses, and niche entrepreneurs (including A1 Web Consulting, iRetouchPix, and specialized e-commerce clients across various industries).
Full-Stack Development: Architected and maintained dynamic web applications utilizing the traditional LAMP stack (Linux, Apache, MySQL, PHP) to deliver robust, data-driven backend solutions.
Interactive Experience Design: Specialized in cutting-edge Flash animation and ActionScript to build immersive, highly interactive multimedia websites, digital experiences, and rich user interfaces.
Client Strategy: Partnered directly with business owners to translate unique business goals into functional digital platforms, managing the entire lifecycle from discovery and database design to front-end deployment.
Bachelor of Arts
Interdisciplinary Studies – Business Management & Art Technology
University of Texas at Dallas – 2014 (Cum Laude)
Associate of Applied Science
Computer Programming & E-Commerce
Dallas College – 2008
Certified Scrum Product Owner
Scrum Alliance
May 2026
University of Texas at Dallas - Richardson, TX
Digital Product & Web Lead
Jul 2017 – May 2018
Boosted QA compliance from 60% to 98% for the Jonsson School of Engineering, significantly improving accessibility scores and site health.
Earned the 2018 Gold Award for the digital redesign of the school’s magazine site, enhancing mobile engagement and user retention.
American Airlines - Fort Worth, TX
Digital Content & Accessibility Specialist
Mar 2015 – Apr 2017
Ensured 100% regulatory compliance across global digital platforms by adhering to strict WCAG and ACAA (Air Carrier Access Act) accessibility standards, mitigating legal risk for a Fortune 50 enterprise.
Improved content deployment efficiency within complex enterprise CMS workflows, ensuring real-time accuracy for corporate communications and customer-facing digital touchpoints.
Standardized digital accessibility protocols across the corporate site, serving as a subject matter expert for inclusive design and screen-reader compatibility.
“It's kind of fun to do the impossible,”
- Walt Disney
Quoted on the Jenius Bank shutdown, leadership impact, and team excellence.
Press & Recognition:


Featured alumna for contributions to technology, design, and cultural preservation.
Profiled for work restoring historic arcade machines for the National Videogame Museum.
Markie Award (2021)
Most Improved Customer Experience, TIGI B2B eCommerce

Let's talk


April Mazzola
― Phone
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