Portfolio and Work Examples

Example Roadmap Excerpt

Strategic roadmapping isn't just about picking features; it's about sequencing them for maximum impact. This timeline shows a 12-project extraction of a larger 60-project roadmap, balanced across Consumer, Internal, and Technical needs.

Note: Governance standards like WCAG 2.1 AA, Web Core Vitals, and E-E-A-T are managed as 'Evergreen' requirements across all active sprints rather than isolated projects.

Role: Founder & Sole Member, Figity Bits LLC

Timeline: Concept to Launch in < 8 Weeks

The Challenge: Rapid Deployment in the AI Era

I challenged myself to build a fully functional, brand-ready e-commerce business from the ground up in under two months. As the sole founder, I handled every vertical of the business—from legal formation to product manufacturing—by strategically leveraging AI to act as my "force multiplier."

The Work: Full-Stack Ownership

• End-to-End Brand Creation: Developed the entire brand identity, including naming, logo design, and brand voice, utilizing AI-assisted creative workflows to iterate at 5x the traditional speed.

• Web Development & UX: Architected and launched www.figitybits.com, ensuring mobile-first responsiveness, seamless checkout flows, and SEO optimization.

• Product & Inventory: Managed the end-to-end supply chain, including product design, inventory sourcing, and logistics strategy.

• AI Integration: Used Generative AI for rapid prototyping of marketing copy, product descriptions, and technical troubleshooting, demonstrating how AI can be integrated into a professional product lifecycle to reduce overhead and time-to-market.

The Result

• 100% Ownership: A fully operational LLC and live e-commerce platform built, branded, and stocked in less than 60 days.

• Technical Showcase: This project serves as a live, evergreen example of my current technical capabilities in web architecture, digital marketing, and modern business agility.

Figity Bits

Jenius Bank

Role: VP, Digital Platform & Experience

Strategic Highlight: Design & Utility Leadership

• Custom Header & Navigation: Fully led the design and implementation of a streamlined, intuitive header architecture designed to simplify complex financial journeys for a digital-native audience.

• Interactive Financial Tools: Concepted and directed the development of a custom high-yield savings calculator, providing users with transparent, real-time value demonstrations that directly supported the 148% increase in organic impressions.

• Regulatory-First UX: Bridged the gap between creative design and legal compliance, ensuring that all interactive elements and marketing content met rigorous financial standards without compromising the premium aesthetic.

The Results (Launch to 2026)

• Massive Traffic Growth: Scaled monthly site traffic from 1,700 to over 13,000 users within the first six months.

• Performance Monitoring: Personally implemented the GA4 and Google Tag Manager strategy to track the conversion success of custom features like the savings calculator.

• Industry Excellence: Launched the public-facing platform nearly a year ahead of the product rollout to establish immediate brand authority and SEO foundation.

Professional Disclosure: Jenius Bank underwent a company-wide wind-down in early 2026. As of January 2026, I have not had control over the website's management, design, or technical integrity. The current site state does not reflect the original design standards or user experience benchmarks maintained during my tenure.

Role: Web Manager

Strategic Highlight: Global Digital Rebrand & Compliance Leadership

• Global Rebrand Execution: Led the global digital rebrand of Bed Head, coordinating a high-impact launch across five international markets and seven languages to ensure total brand consistency.

• E-Commerce Integration: Successfully integrated complex, third-party e-commerce solutions, including PriceSpider, to bridge the gap between professional salon channels and retail consumer paths.

• Accessibility & Privacy Champion: Audited and remediated global digital assets to achieve the #1 rank in digital compliance across the entire Unilever ecosystem, specifically focusing on WCAG accessibility and data privacy standards.

• Analytics Modernization: Spearheaded the transition to GA4 (Google Analytics 4), providing senior leadership with modernized data infrastructure and more precise cross-regional performance insights.

The Results (2018 to 2021)

• Award-Winning UX: Awarded the 2021 Markie Award for "Most Improved Customer Experience" following a comprehensive overhaul of the B2B digital platform.

• Revenue Growth: Directly drove a 30% increase in sales through the optimization of the B2B site and streamlined user journeys.

• Compliance Excellence: Established a gold standard for inclusive design within a Fortune 500 company, ensuring all global brand touchpoints met rigorous technical and legal auditing requirements.

Professional Disclosure: The screenshots provided reflect the responsive framework and visual language established during my tenure as Web Manager. As of July 2021, I no longer manage these platforms, and current site states may vary from the original design and accessibility benchmarks maintained during my leadership.

TIGI & Bed Head (Unilever)

TIGI B2B Website

Bed Head B2C Website